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Depends on what you want running. The AI receptionist (phone + chat) has tiered plans starting at $49/month with no setup fee — see the pricing on the home page. Managed Services is the broader tier, where Bearing runs multiple customer-facing workflows for you — scheduling, marketing, follow-ups, review responses, the full system. That one is a monthly retainer that scales with how many workflows you want handled. A single-workflow setup costs less than hiring a part-timer for a day a week; a full customer-facing system is priced like a fractional employee who never sleeps. I publish actual numbers once we've talked through your specific business, because quoting a range here would either underprice the complex cases or scare off the simple ones. Text me or talk to the concierge and I'll tell you exactly what yours would be.

ChatGPT is a generic tool. Every conversation starts from zero. Every time you want it to sound like you, you have to re-type who you are. Bearing is the operating system that runs on top of it — a folder that already knows your voice, your customers, your workflows, and your rules, so every draft starts from your context instead of from scratch. You could build a folder yourself (Step 6 of the free 7 Steps of AI walks you through the first page of one). Bearing is for owners who'd rather run the business than build the software.

No. If you want AI that replaces people, we're the wrong company. Bearing is built to amplify the people you already have — so the baker who's been earning trust for thirty years reaches ten times more customers without losing what makes her different. The best Bearing clients are owners whose team is good and whose only constraint is time. We hand hours back to those people, we don't take them away.

Yes — because we give it your voice guide. Your voice guide starts as a plain-text file with three phrases you actually use with regulars, and it grows over time as we work together. Every AI draft gets measured against that file before it ships. If a draft doesn't sound like you, it doesn't go out. The fingerprint test isn't a slogan — it's the literal check the pipeline runs on every output.

Yes, and actively yes. The whole point of the managed-services model is that you don't run the system — Bearing does. You approve what ships. You tell us when something feels wrong. We do the configuration, the integration, the upkeep, the drift-checking, and the AI monthly audit. You run your business. If you can text, check email, and tell the difference between a draft that sounds like you and one that doesn't, you have everything you need.

It lives in a folder you co-own, not in our private database. We publish a 90-second privacy story at getbearing.co/privacy with every single vendor we use, what each one sees, how long they keep it, and whether they train on it (none of them do). We follow California privacy law (CCPA/CPRA). We won't sell your data, period. There are also three types of work we explicitly don't do yet — HIPAA medical records, attorney-client privileged communications, and strict-privacy financial data — and we say so out loud on the privacy page so the yeses mean something.

You walk with the folder. No export fees, no migration project, no hostage situation. Your customer history, your voice guide, your workflows, your AI instructions — all of it lives in a repo you control the whole time we're working together. If you ever stop working with Bearing, you take the folder with you. Any other AI vendor on the planet could keep running it from day one. That's the promise, and it's built into the architecture — not something we'd have to engineer at exit time.

Restaurants and cafés, entertainment venues and cinemas, wedding services and event planners, small dental offices (non-medical side), HVAC and trades, and other local service businesses. The three things we won't touch yet are HIPAA-governed patient records, attorney-client privileged communications, and GLBA/GDPR-governed financial data — we're building a separate premium tier called Bearing Local for those. For everything else, if you run a small business on the Monterey Peninsula or anywhere in California, we're a fit.

Day one, you have the review-response and social-post workflows running. Week one, the chat agent on your website is live in your voice. Week two to four, we layer in phone, scheduling, follow-ups, and email. By month two, the full customer-facing loop is running on autopilot with you approving what ships. Most clients stop checking every draft after the first few weeks because the system has learned their voice well enough to trust. But you always have the final say.

The pipeline has guardrails for that. Every draft gets measured against your voice guide and your rules before it ships. Sensitive information (phone numbers, emails, medical details, financial specifics) gets stopped at the door automatically — it never reaches the AI. If a customer asks something the AI doesn't know or isn't confident about, it escalates to you instead of guessing. And every month you get a written health check showing what worked, what didn't, and what we're tuning. No drift, no surprises, no hallucinated pricing.