Bearing is an AI copilot that qualifies candidates through conversation, scores three-sided fit, and nurtures leads through the entire franchise decision journey — so you close more deals with less manual work.
The problem
Candidate goals, brand requirements, broker expertise, FDD details — it all exists. But today it lives in spreadsheets, email threads, and your head. You spend hours qualifying leads manually, matching based on gut feeling, and following up one by one through a 3-9 month decision cycle.
2%
Industry lead-to-sale conversion rate
$17,550
Average cost per sale (up 28% YoY)
3-9 mo
Average franchise sales cycle
How it works
Conversational AI that reads candidate responses and asks the follow-up questions you would ask — extracting goals, finances, lifestyle fit, and readiness signals automatically.
Scores fit from three angles: candidate goals, brand requirements, and broker expertise. Not a keyword search — a multi-dimensional compatibility score.
Keeps candidates engaged through the full 3-9 month decision cycle with contextual, personalized follow-ups — without you writing a single email.
Pulls key insights from Franchise Disclosure Documents so you can prep for candidate conversations faster and present opportunities with confidence.
Not another CRM
Bearing doesn't replace ClientTether or HubSpot. It's the intelligence layer that sits on top — handling the AI-powered qualification, matching, and nurture that generic CRMs can't do.
| Capability | Generic CRM | Bearing |
|---|---|---|
| AI candidate qualification | — | Yes |
| Three-sided match scoring | — | Yes |
| Conversational nurture | — | Yes |
| FDD analysis | — | Yes |
| Contact management | Yes | Use your CRM |
The backstory
A close friend of mine went through the franchise buying process last year. We'd meet regularly and I'd hear the same frustrations: inconsistent information from different sources, no objective way to compare opportunities, and a process that felt overwhelming at every turn. This is one of the biggest decisions of his life — and it shouldn't be this hard.
That got me talking to others. Prospective franchisees going through the same thing. Brokers juggling hundreds of leads with no way to prioritize. Franchisors struggling to find candidates who actually fit. Everyone had real problems — and nobody had a tool built for all of them.
I'm a builder. So I built something. Not another CRM — the industry has plenty of those. I built an AI system designed around a simple idea: when candidates get better matches, brokers close more deals, and franchisors get stronger operators. Everyone wins.
It's live. It works. Now I'm looking for a handful of brokers who want to push it hard and shape what it becomes — together.
I'm looking for 10 franchise brokers to test Bearing and shape what it becomes. No cost, no contracts — just honest feedback in exchange for early access.
No spam. I'll reach out personally within 24 hours.