How we model your business
We model your whole business once — its nouns and verbs, the data behind them, the logic, the actions, and everything built on top. Then we carve it down to what pays off first: your customer journey, and inside that, getting found and winning the call. Here it is worked on a real Monterey pet spa, Home Away From Home.
Everything · customer + ops + capacity + staff + finances + the owner's time
That's the whole map. Now the two carves — each a smaller slice of the same model.
A subset · get found → win the call → capture the order → keep them coming back → referrals
◄ carved from the whole model — everything a customer touches
Objects
Agents
Products
Left out on purpose: kennels, staff, financials, suppliers, the owner's time — the company, not what the customer sees. This is the slice the Scorecard grades and the Packs solve.
The innermost subset · the front door
◄ carved from the customer journey — the first two moments, where most businesses leak
Objects
Agents
Products
The Google AI Assistant wedge — for businesses that already score well
A business that already has a strong Google score will start getting called by Google's own AI on customers' behalf — “do you have an opening Saturday?” They'll get the call. They just have no way to answer it 24/7. For them, this innermost ring is the whole pitch: already found — they just can't win the call. Bell answers every one, day or night, and books it.
Two front doors from the same model: weak reviews → start with Get Found; strong score, no coverage → start with Win the Call. Same ontology, different carve.
Start anywhere — the front door, your customer journey, or your whole business. Every step adds to the same model, and it's yours to keep.
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