Step 1 of 7 · Personal
Your front office should sound like you.
Welcome to 7 Steps of AI. I'm Nick. Seven short lessons, one a day, no sales calls. By Step 7 you'll know whether you want Bearing to build the AI that runs your front office, do it yourself, or wait. All three are valid. I'll tell you the truth about which is right for you.
Here's what Bearing actually does: it builds the AI that answers your phone and your website, takes orders, and drops every lead into one inbox — then texts you the moment something matters, and gets smarter every week. But there's a catch the big AI companies skip right over: that only works if it sounds like you. The way you greet a regular. The way you handle a last-minute order. The reason your Tuesday is different from every other Tuesday.
Generic AI doesn't see any of that. Today, I want you to feel it.
60-second action
Paste this into ChatGPT or Claude
The prompt
Write a welcome email for a bakery in Carmel, California. Keep it under 120 words.
What you’ll get
A generic welcome email that could have come from any bakery, any plumbing shop, any dental office. No voice. No specifics. Nothing that sounds like the owner.
That's the baseline every AI starts at. That's what's on every big-company website right now. And that's why you haven't put one on your own site yet — you could feel it was wrong.
The problem isn't AI. It's generic AI. The whole rest of this course is about turning generic AI into your AI — the kind that can actually answer your phone, your website, and your orders in your voice. Tomorrow we'll write down the things you already know that make your business sound like yours.
Tomorrow · Step 2
Your voice on paper — the first page of your AI's instructions.