What AI Can Do For Torres Roofing

Personalized AI roadmap for your roofing company
Prepared: July 2026 For: Mike Torres, Owner / Estimator By: Bearing

The Honest Read

Strong fit

Strong fit — the crews and the reputation are organized, but the estimate follow-up and the pipeline are running on gut feel.

Torres Roofing runs $2.5M a year on a 24-hour estimate promise and a 4.8-star reputation — but Mike is estimating, selling, and running the business on gut feel, and estimates that don't get an instant follow-up quietly go cold. Tightening estimate follow-up and freeing Mike from the phones is the path to growing revenue without adding a single crew.

Your Business, Organized

Here's Torres as a model: three crews, a 24-hour estimate promise, and 3,000+ roofs of history — but the pipeline lives in Mike's head and the bank balance. The work is well-organized; the numbers and the follow-up aren't.

Roofing Crews
Estimates & Inspections
Estimate Follow-Up
Office & Phones
Working well Broken, AI fixes this Needs improvement
$2.5M
Annual Revenue
14 years in business
16
Team Members
3 crews + Carlos, estimator
4.8 ★
340 Reviews
3,000+ customers served

Your Unfair Advantage

Fourteen years, 3,000+ roofs, and 4.8 stars across 340 reviews — Torres wins on trust and a 24-hour estimate turnaround that bigger outfits can't match. AI amplifies exactly that edge: it makes sure every estimate gets an instant, persistent follow-up and every call gets answered, so the reputation Mike built converts into signed jobs.

Your AI Readiness — Data · Logic · Actions

The delivery model is solid; organize the estimate and pipeline data first — that's the revenue currently running on gut feel.

What We'd Build — Ranked By What It's Worth

"I’m running a $2.5 million business on gut feel and a bank balance. That worked when we were doing $500K — it doesn’t scale."
— Mike Torres, Owner

Questions We Still Need Answered

Where To Start

Next Steps

  1. Pull last quarter’s estimates — measure how many went cold without follow-up
  2. Turn on estimate follow-up — the fastest close-rate lift
  3. Add the AI phone agent — get Mike off the phones
  4. Stand up the pipeline view — run on data, not gut feel
Made with Bearing

This snapshot was built for Torres Roofing.

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