Discovery Complete — 5 of 6 Sections

Coastal Paws Veterinary
Business Discovery Report

A discovery report from a practice owner who shared priorities and problems — but kept financials private. The AI still identified clear opportunities.

11 yrs
In Business
2 DVMs
Veterinarians
12
Team Members
4.7 ★
280 Reviews
~2,400
Active Patients

A Note on This Discovery

Dr. Nguyen chose not to share specific revenue figures, pricing, or detailed financial information during the discovery — and that's completely fine. The AI adapted the conversation to focus on workflow, pain points, and priorities. The result is a report built on what matters most to the owner rather than financial forensics. Every AI priority below was identified from operational patterns, not dollar figures.

01 — Business Profile

Who Coastal Paws Is

A full-service small animal practice serving the Monterey Peninsula for over a decade.

Practice Details

Owner / Lead DVM Dr. Lisa Nguyen
Location Monterey, CA
Founded 2015 (11 years)
Services Full-service small animal
Active Patients ~2,400 (est.)
Revenue Not shared

Team Structure

Dr. Lisa Nguyen Owner / Lead DVM
Dr. Kevin Park Associate DVM (3 yrs)
Vet Techs 4 licensed techs
Front Desk 3 receptionists
Support 2 kennel assistants

Services Offered

🩺
Wellness & Preventive
Annual exams, vaccinations, senior wellness panels
🔬
Diagnostics
In-house lab, digital X-ray, ultrasound
✂️
Surgery
Spay/neuter, soft tissue, dental cleanings
🚨
Urgent Care
Same-day sick visits, limited emergency hours
02 — How the Practice Runs

A Typical Day at Coastal Paws

What Dr. Nguyen shared about how appointments, communication, and follow-up actually work.

1

Appointment Booking

Clients call the front desk. Three receptionists rotate the phones. No online booking — "we looked at it once but never set it up." During busy mornings, calls go to voicemail. New clients often try once and if nobody answers, they call the practice down the street.

Issue: New client calls going to voicemail during peak hours
2

Appointment Reminders

Receptionists make reminder calls the day before. Takes about 45 minutes each morning. "Sometimes we don't get to all of them." If a client doesn't answer, they leave a voicemail and hope for the best. No text reminders, no email reminders.

Issue: 12-15% no-show rate on a good week
3

The Appointment

Two exam rooms running simultaneously. Dr. Nguyen and Dr. Park each see 18-22 patients per day. Techs do intake, vitals, and prep. "The appointments themselves are fine — it's everything around them that's broken." SOAP notes entered into the practice management system (Cornerstone) after each visit.

4

Post-Visit Follow-Up

"This is where we really drop the ball." No automated follow-up after visits. Medication refill reminders don't exist. Post-surgical check-in calls are supposed to happen at 48 hours but "the techs are already swamped." Clients with chronic conditions (diabetes, thyroid) have no proactive recheck scheduling.

Issue: Zero automated follow-up on any visit type
5

Preventive Care Reminders

Cornerstone generates reminder postcards for annual exams and vaccinations. "I think we send them out, but honestly I'm not sure how consistently." No tracking on whether reminders actually result in bookings. No re-engagement for lapsed patients — clients who haven't been in for 18+ months just disappear.

Issue: Lapsed patients vanish with no re-engagement

Current Tech Stack

Cornerstone PMS In-house Lab (IDEXX) Digital X-ray Paper Reminder Postcards Phone-Only Booking No Online Scheduling No Text/Email Reminders No Post-Visit Automation No Client Portal
03 — What's Not Working

The Problems Dr. Nguyen Sees

Even without sharing financials, the operational friction tells a clear story.

📞
High Impact

Phone Overwhelm Losing New Clients

"We can't answer every call. I know we're losing new clients because they get voicemail and just call the next practice on Google. But I can't hire another receptionist just to answer phones — they'd have nothing to do half the day."

🚫
12-15%

No-Shows Waste Appointment Slots

"Our no-show rate is probably 12 to 15 percent. Every missed appointment is a slot that could have gone to a sick animal. And we're calling to remind people manually, which eats up the front desk's entire morning."

💊
Care Gap

Zero Post-Visit Follow-Up

"A dog gets surgery and the owner is supposed to come back in two weeks. But we don't remind them. A cat on thyroid medication needs bloodwork every 6 months. We don't track that. It just falls on the client to remember, and they don't."

👻
Lost Clients

Lapsed Patients Disappear

"I know we have hundreds of clients who haven't been in for over a year. Maybe they moved, maybe they're going somewhere else, maybe they just forgot. I have no idea because we don't reach out. They're just gone."

🕐
45 min/day

Manual Reminder Calls

"My front desk spends 45 minutes every morning calling people to remind them about tomorrow's appointments. Half the time they get voicemail. It's 2026 — nobody answers their phone. We should be texting."

📊
Blind

No Visibility Into Patient Compliance

"I recommend a dental cleaning and the client says 'let me think about it.' Then nothing happens. I don't know how many recommendations are actually followed through on. I'm guessing less than half."

"The medicine is the easy part. I went to school for that. It's everything else — the phones, the scheduling, the follow-up, the reminders — that's eating my practice alive. I didn't go to vet school to manage a call center."

— Dr. Lisa Nguyen
04 — Where to Start

Top 3 AI Priorities

Even without exact financials, the discovery reveals clear high-impact opportunities ranked by operational impact and client retention.

If you only did three things, these would generate the most impact.

1
Biggest patient care impact
Retention + Revenue
Automated Post-Visit Follow-Up
AI sends post-surgical check-in texts at 48 hours. Medication refill reminders before they run out. Chronic condition recheck scheduling at the right intervals. Dental recommendation follow-ups 2 weeks after the visit. Zero staff effort — runs in the background.
Every follow-up that happens is revenue that would have been lost. Post-surgical complications caught earlier. Chronic patients stay compliant. Dental conversions increase. This is the highest-impact change because it improves care AND captures revenue simultaneously.
2
Stops active client loss
New Client Capture
AI Phone Answering & Online Booking
AI answers every call within 2 rings — 24/7. Books appointments directly into Cornerstone. Handles routine questions (hours, directions, pricing for common services). Triages urgency. Texts the caller a confirmation. Online booking on the website for self-service clients.
Every call that goes to voicemail today is a potential new client calling the next practice on Google. This stops the bleed immediately. Also frees up 45 minutes of daily reminder calls — the AI handles those too via text.
3
Recovers lapsed patients
Reactivation
Lapsed Patient Re-Engagement
AI identifies patients overdue for annual exams, vaccinations, or preventive care. Sends personalized reactivation messages: "Hi Sarah, it's been 14 months since Max's last visit. He's due for his rabies booster and annual bloodwork. Want to book?" Tracks who responds and who needs a second nudge.
With ~2,400 active patients, there are likely hundreds who are overdue. Even reactivating 10% of lapsed patients means dozens of recovered annual wellness visits, each leading to diagnostics, vaccines, and follow-up care.

You Don't Need Exact Numbers to Know Where to Start

Dr. Nguyen didn't share financials — but the operational patterns are unmistakable. Calls going to voicemail, no follow-up on any visit type, and lapsed patients vanishing are universally the highest-ROI problems in veterinary practices. The AI system addresses all three without requiring financial data to configure.

05 — Dr. Nguyen's Ideal State

What the Practice Looks Like When It Works

The vision that emerged from the conversation — focused on care quality and owner sanity.

01

Every Call Gets Answered

No more voicemail during busy mornings. New clients reach a helpful voice immediately. Existing clients can book, cancel, or ask questions without waiting on hold. The front desk focuses on the clients who are physically in the building.

02

Patients Don't Fall Through the Cracks

Post-surgical follow-ups happen automatically. Chronic condition rechecks are scheduled before the last appointment ends. Medication reminders arrive before they run out. No animal suffers because the owner forgot to come back.

03

The Schedule Stays Full

No-show rate drops from 12-15% to under 5% with text confirmations. Cancelled slots get automatically offered to the waitlist. Reactivated lapsed patients fill gaps. Every appointment slot has value.

04

Dr. Nguyen Practices Medicine

"I want to focus on the animals and their families. Not on whether someone called Mrs. Johnson about Bella's recheck. Not on whether the postcards went out. Not on staffing the phones. Just... medicine."

"I don't need a fancy dashboard or a hundred reports. I just need to know that when a dog leaves here after surgery, someone is checking on them in two days. And that when a client's cat is due for vaccines, they hear from us before they forget. That's it. That's the whole thing."

— Dr. Lisa Nguyen

Ready to Build Your
AI System?

This discovery captured your practice's priorities — even without detailed financials. The next step is designing AI workflows that solve exactly these problems.

Schedule Your Strategy Call